Comments on: The Press Release Is Dead http://www.missingfeatures.com/2007/11/15/the-press-release-is-dead/ Web sites, web apps, software, and usability Thu, 15 Dec 2011 10:12:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Justin http://www.missingfeatures.com/2007/11/15/the-press-release-is-dead/comment-page-1/#comment-160 Justin Thu, 15 Nov 2007 20:48:14 +0000 http://missingfeatures.com/2007/11/15/the-press-release-is-dead/#comment-160 Interesting point. As for “method intended to reach the public on a broad, non-exclusionary basis, such as a press release.”, that IS the blog. It's even more non-exclusionary than a press release. The blog is the press release. I suppose you could include the text required by law in the posts that directly related to earnings. Ultimately your goal is to spread the word about your announcement, so I would argue you want the most distributable format possible. Interesting point. As for “method intended to reach the public on a broad, non-exclusionary basis, such as a press release.”, that IS the blog. It’s even more non-exclusionary than a press release.

The blog is the press release.

I suppose you could include the text required by law in the posts that directly related to earnings.

Ultimately your goal is to spread the word about your announcement, so I would argue you want the most distributable format possible.

]]> By: H2OTown http://www.missingfeatures.com/2007/11/15/the-press-release-is-dead/comment-page-1/#comment-159 H2OTown Thu, 15 Nov 2007 20:14:24 +0000 http://missingfeatures.com/2007/11/15/the-press-release-is-dead/#comment-159 While your perspective is interesting, it's forgetting a major point. For publicly-traded companies, a news release is a required vehicle for communicating material company news. The guidelines set by the SEC (Regulation Fair Disclosure) require companies to communicate information through a "method intended to reach the public on a broad, nonexclusionary basis, such as a press release." As for the content... a lot of that is dictated by lawyers. Every public company must include a safe harbor statement warning investors of forward-looking statements in the news release and any potential risks to their investment. While the idea of a company blog sounds great in theory, in practice, a public company would have too many constraints on what they could include since discussing material information on a blog would be a violation of SEC rules. While your perspective is interesting, it’s forgetting a major point. For publicly-traded companies, a news release is a required vehicle for communicating material company news. The guidelines set by the SEC (Regulation Fair Disclosure) require companies to communicate information through a “method intended to reach the public on a broad, nonexclusionary basis, such as a press release.”

As for the content… a lot of that is dictated by lawyers. Every public company must include a safe harbor statement warning investors of forward-looking statements in the news release and any potential risks to their investment.

While the idea of a company blog sounds great in theory, in practice, a public company would have too many constraints on what they could include since discussing material information on a blog would be a violation of SEC rules.

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